Client Targets & Economics

Configure margin assumptions and pacing targets per client

Clients

Client Name

Revenue Source of Truth

COGS %

Gross Margin %

Shipping Cost / Order ($)

Payment Gateway Fee %

Target CM2 / Order ($)

AOV ($)

MER Target

Monthly Revenue Target ($)

CAC Ceiling is auto-derived from AOV, Gross Margin %, and Target CM2/Order on save.